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Adventures in Shilling

Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

Tory-Miller-Culvers.jpgHere's acclaimed Madison, Wisconsin chef Tory Miller (L'Etoile) in an ad for Midwestern burger chain Culver's. According to the Cap Times, 30 second and one minute cuts of the ad will air in 18 states through June 22. [YouTube, CT]