How does Taco Bell come up with their wacky menu items, like their new waffle taco or the Doritos Locos Tacos? According to BusinessWeek, the fast food chain comes up with "4,000 to 4,500 ideas every year, of which 300 to 500 are tested." Says director for product development Heather Mottershaw: "I think if you haven't jumped the shark, you haven't gone far enough." [BW]
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