It looks like soon customers may never have to visit a restaurant's website to check out a menu: Restaurants now have the option to show full menus on their Facebook page. According to an announcement from Facebook, restaurants in the US or Canada can upload menus to a separate tab on its page through SinglePlatform from Constant Contact, an online listing service. A spokesperson for Constant Contact writes on the company's blog that "SinglePlatform is currently the only online listings service Facebook is working with to provide online menu data." A restaurant outside the US and Canada can also use the feature by uploading a PDF of its menu.
Mashable points out that a restaurant could in theory do the same thing just by uploading an image of its menu, but that the move could pave the way "for direct ordering from restaurants." Through a partnership with reservation website OpenTable, Facebook already allows users to make reservations directly from a restaurant's mobile Facebook page.
Social media sites have been using SinglePlatform's restaurant menu system for a while now: Foursquare added the feature back in 2012 while Yelp added it in 2013. Also getting into the menu providing game is Google, which started displaying menus for a handful of restaurants in the search results earlier this year.
· New for Facebook Pages: Restaurant Menus [Facebook]
· SinglePlatform from Constant Contact Helps to Add Menus to Facebook Pages for Restaurants [Constant Contact]
· Facebook Lets Restaurants Post Menus to Their Pages [Mashable]
· All Facebook Coverage on Eater [-E-]