clock menu more-arrow no yes mobile

Filed under:

7-Eleven Targets Hipsters With Mustache Straws & Mason Jar Slurpees

New, 2 comments
Photo: 7-Eleven
Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

Everybody knows hipsters love mustaches and mason jars and now 7-Eleven is doing something about it. The convenience store chain has announced that they are "rolling out" a 26-ounce plastic mason jar for Slurpees ($2.99) and a matching "mustache straw" ($.99). According to the announcement, the "on-trend Slurpee accessories" are a vital part of the "Slurpee Summer of Fun." Supplies are, of course, limited, so those wishing to take their Slurpee game up a level should probably get a move on.

It seems like 7-Eleven's efforts may actually be paying off. On Instagram, lots of young people are posting pictures with the mustache straws:

· 7-Eleven® Rolls Out Mustache Straws, Mason Jar Mugs for Slurpee Summer of Fun [7-Eleven via Gawker]
· All Gimmicks Coverage on Eater [-E-]