7-Eleven Targets Hipsters With Mustache Straws & Mason Jar Slurpees

Everybody knows hipsters love mustaches and mason jars and now 7-Eleven is doing something about it. The convenience store chain has announced that they are "rolling out" a 26-ounce plastic mason jar for Slurpees ($2.99) and a matching "mustache straw" ($.99). According to the announcement, the "on-trend Slurpee accessories" are a vital part of the "Slurpee Summer of Fun." Supplies are, of course, limited, so those wishing to take their Slurpee game up a level should probably get a move on.

It seems like 7-Eleven's efforts may actually be paying off. On Instagram, lots of young people are posting pictures with the mustache straws:

· 7-Eleven® Rolls Out Mustache Straws, Mason Jar Mugs for Slurpee Summer of Fun [7-Eleven via Gawker]
· All Gimmicks Coverage on Eater [-E-]