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Behold Krispy Kreme's £1,000 Gilded Doughnut

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Somewhere underneath that Belgian white chocolate flower and attached butterflies is what Krispy Kreme UK is calling the world's most expensive doughnut: The edible-gold gilded Krispy Kreme doughnut is filled with Champagne jelly made from Dom Pérignon 2002 (retail: $175 per bottle), a creme made with Chateau d'Yquem (presumably/hopefully, one of its more expensive vintages), and something called "edible diamonds." To serve, the £1,000 doughnut arrives atop a martini glass filled with a 500-year-old Courvoisier de L'Esprit Cognac, raspberry and passionfruit syrups, and topped with more of that 2002 vintage Dom Pérignon.

[Photos: Krispy Kreme UK/Facebook]

The doughnut was created in tandem with UK department store Selfridges as part of a "National Doughnut Week" contest (there's a Krispy Kreme outpost inside the store's food hall, where guests can watch the deep-fried dough emerge from a doughnut "conveyor belt.") The doughnut was given to a lucky contest winner and is unfortunately not available for purchase.

· Krispy Kreme: Hot Now [Official site via BuzzFeed]
· All Rich People Things Coverage on Eater [-E-]
· All Krispy Kreme Coverage on Eater [-E-]

Krispy Kreme @ Selfridges

400 Oxford St, London W1A 1AB, United Kingdom