clock menu more-arrow no yes mobile

Filed under:

Burger King Wire

burgerking-facebook-0514.jpgBurger King is canning its 40-year-old "Have it Your Way" motto for "Be Your Way" because it has a "stronger emotional appeal." The new slogan is supposed to remind customers that "it's okay to not be perfect" and that "they can and should live how they want anytime." Maybe Burger King will be the latest chain to put inspirational words on its bags and cups. [AP][Photo]