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Food Pornographers' Obnoxious New Toy: #dinnercam

In case flash photography in restaurants wasn't intrusive enough, a South African company has designed what it's calling the #dinnercam (hashtag included), which functions as a portable lighting studio for those who want to take their "social media shots to the next level." The device — which offers several lighting options, from very bright to purple — resides in Cape Town restaurant El Burro, and is made available to interested diners upon request.

After taking their photos, smartphone users are encouraged to post them online with the #dinnergram hashtag to receive a free photo print (a quick Instagram search reveals nearly 140 photos with the hashtag, but only a handful that appear to have been taken at El Burro). The company behind the device, internet provider MWEB, says the #dinnercam is part of an ongoing project "exploring how WiFi is changing life in public spaces." And of course, there's video of the #dinnercam in action:

Video: Introducing the MWEB #dinnercam

· Introducing the MWEB #dinnercam [YouTube via Fine Dining Lovers]
· All Technology Coverage on Eater [-E-]

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