Turns out purveyors of powdered alcohol products Palcohol, doesn't actually have government approval for their labels. The AP reports that in an email yesterday, a representative for the Alcohol and Tobacco Tax and Trade Bureau wrote that "the approvals were issued in error." Palcohol claims on their website that "there seemed to be a discrepancy on our fill level, how much powder is in the bag" and that "this doesn't mean that Palcohol isn't approved. It just means that these labels aren't approved."
Palcohol writes that "they will resubmit their labels" and that it doesn't "have an expected approval date as label approval can vary widely." Robert Lehrman, who runs a beverage law website, said in an interview with the AP, "an oversight of this nature does not ring true to me" and suggests "the bureau may have heard back from lawmakers wanting more information on the powdered alcohols."
Palcohol managed to stir up a media frenzy when it initially used copy on its website suggesting that users sneak packets into venues to avoid paying for overpriced booze. As previously reported, it also acknowledged that snorting Palcohol was a possibility. A new version of the site chalks up the previous claims to "humorous and edgy verbiage that was not meant to be our final presentation" and that the formula has been modified to discourage snorting.