Excellent news for those who hate alcohol in its natural, liquid form: Industry blog BevLaw reports the U.S. Alcohol and Tobacco Tax and Trade Bureau has given the go-ahead to Palcohol, a patent-pending powdered alcohol brand that offers seven varieties of powered spirits. The product comes in rum and vodka form, as well as in mixed drink flavors like Cosmopolitan, Lemon Drop, and Kamikaze (in which powdered spirits are packaged with "natural flavors" for a just-add-water instant cocktail). On a cached version of its official website, Palcohol founders offer several "possibilities" for its product: Bring the discrete Palcohol packets into venues that usually overcharge for booze (like concerts, cruise ships, and sporting events), and simply add water to make a "real" cocktail.
There are also unlimited opportunities for garnishing food with Palcohol: "Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right." The website also acknowledges that snorting Palcohol is a possibility, but encourages users to not "do anything stupid with it." An updated version of the site announces the product will be available by Fall 2014.
UPDATE, 4/21: The makers of Palcohol, revealed to be Lipsmark LLC, updated its website today, explicitly stating its original web presence featured "humorous and edgy verbiage that was not meant to be our final presentation of Palcohol." Creator Mark Phillips also writes that the Palcohol formula has been changed to discourage snorting: "We've added volume to the powder so it would take more than a half of a cup of powder to get the equivalent of one drink up your nose. You would feel a lot of pain for very little gain."