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LA Juice Bar Uses Notorious B.I.G. to Hawk $10 Drinks

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Photo: Clover Juice
Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

An LA-based juice shop is using the late, legendary East Coast rapper The Notorious B.I.G. as a way to lure people into drinking produce. Eater LA reports that the cold-pressed juice mini-chain Clover Juice — where cleanses go for as much as $350 — will be offering various Biggie-themed deals as part of an event called #JuicyDay at their two locations. Presumably the event is named for the '94 Biggie classic "Juicy."

Here's how it works: Customers who buy a juice and mention "Biggie Smalls" will get a free mini-bottle of juice, aka a "Smalls." (Get it?) Customers more tolerant of humiliation can win both a regular and a mini juice on the house in exchange for rapping a Biggie hit. So if drinking juices that cost nearly $10 while the people around you fumble their way through "Big Poppa" sounds like your idea of a great Sunday, head to Clover Juice on March 9.

· Biggie Day at Clover Juice [Eater LA]
· Clover Juice [Official Site]