Here are several videos of well-known chefs from around the world petting logs. Posted by the Twin Peaks-inspired YouTube handle Log Ladies (the Log Lady in Twin Peaks was known for carrying a small log with her around town), the videos feature chefs Gabrielle Hamilton (Prune, NYC), Blaine Wetzel (Willows Inn on Lummi Island, Washington), Virgilio Martinez (Central, Peru), Ben Shewry (Attica, Australia), and Kobe Desramaults (In de Wulf, Belgium). The videos ends with the statement "Unchain Your Log" and the hashtag #LogLadies, which is pretty quiet on Twitter.
It's still unclear what exactly the videos are for, but a good guess is that they're promoting some sort of event. Wetzel's reps tell Eater the videos are "a group of chefs that are all close friends having some fun," and on Twitter participating chefs are being tight-lipped. When asked about the videos, Martinez just writes "mmmmmmm" while Kobe writes "what have i done." Go, watch: