Here's a dubious analogy: If uncool coffee mega-giant Starbucks is the "Microsoft of coffee," does that make San Francisco's third-wave roaster Blue Bottle the cool-kid brand Apple? Slate makes the argument, citing Blue Bottle's "snowflake-special" cafes and its high profile within the tech community. Also helpful: Blue Bottle's $25 million in recent venture-capital investments. [Slate] [Photo: Facebook]
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