Coffee Talk

Is coffee consumption a "social scam" that drains our society and economy? Designer Khoi Vinh floats this idea in a piece called "The Scourge of Coffee," arguing coffee consumption has become a method of self-branding. Per Vinh, those stamped coffee cups become "symbols of our fealty to given coffee houses that, we are convinced, make us better, more informed, more authentic." [Subtraction]