Empire builder Danny Meyer is at it again: AMC Theatres has announced their partnership with Meyer's Union Square Events on Red Kitchen, a dine-in movie theater now open in Aurora, CO. The menu of salads, hot dogs, pizzas, and platters was "designed by AMC in consultation with" USE. Customers will order on tablets, and the food is delivered to the seat. Guests can get servers' attention with a button at their reclining seat. According to the Denver Post, the AMC Dine-In Theatres Southlands 16 Featuring AMC Red Kitchen (the full name) soft opened in February.
Red Kitchen isn't AMC's first foray into dine-in theaters. They already have some 12 dine-in locations. Red Kitchen's increased focused on food quality may be a response to increased competition in the movie theater dining field. Competitor Alamo Drafthouse has been rapidly expanding from San Francisco to Colorado to Virginia and soon New York.
· AMC Red Kitchen [AMC Theatres]
· AMC Opens Theater Featuring Danny Meyer Menu [Denver Post via GS]
· All Danny Meyer Coverage on Eater [-E-]