Here's your sexist food television stunt of the day: Season four of Top Chef Canada premieres tonight on Food Network Canada and its ad campaign is based around the season theme, a "battle of the sexes." The promotional materials include posters that say "This kitchen is no place for a woman," and Eater Vancouver points out the tagline is, not surprisingly, causing some controversy. Maybe that's the whole point?
As Food Network tweeted, there are also posters depicting the female contestants that say: "Is that all you got boys?" Reps for the show did not comment further on the battle of the sexes theme. Top Chef Canada isn't the first show to cash in on sexism to make food television content. Last year MasterChef Australia split their competitors by gender and ran a promo that was chock full of offensive gender stereotypes.