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Marriott's 'Hotel for Millennials' Chain Offers Tap Cocktails, Prosciutto for Breakfast

How do you brand a hotel for millennials? Add José Andrés snacks and chilled glassware.

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AC Hotel New Orleans/Facebook

Like chain restaurants before them, hotel chains are the latest businesses shamelessly courting millennial customers, and a new-to-the-U.S. concept by Marriott International suggests the demographic just loves small plates and booze on tap. USA Today reports Marriott has debuted the for-millennials concept AC Hotel with its New Orleans location, offering amenities like chilled glassware in mini-fridges, cocktails on tap, and a "small shop off the lobby with bottles of wine and other beverages and snacks designed by celebrity chef José Andrés." To shoehorn in another thing young people like, an opening party was catered by pop-up restaurant Dinner Lab. According to a press release, it'll also add fancy breakfast options, where an "artisan slicer allows for guests to experience a taste of Europe each morning with Iberico-inspired artisanal Prosciutto Americain."

Marriott is planning up to 50 more locations of its AC concept in the next three years. Many businesses, of course, are chasing the elusive millennial market: In recent months, restaurant chains from Pizza Hut to Arby's have added supposedly millennial-friendly menu options like garlic parmesan sauces and comically large Reuben sandwiches. Olive Garden has also tried the tapas route, adding small plates like hummus and crispy risotto balls to its menu.

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