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Burger King Tricks Apartment Hunters in Dumb PR Stunt

It was all to advertise the chain's new home delivery program.

Burger King Spain decided to pull the most awful prank on apartment hunters in Madrid all in the name of marketing. Everyone knows how difficult it can be to find affordable, yet stylish digs in a big city. According to Adweek, Burger King Spain took advantage of demand for a good deal to promote the chain's new home delivery service through an elaborate and expensive stunt.

The company advertised an apartment for about half of what it would normally cost. Nearly 800 people called to make appointments to check out the third-floor walkup apartment. Upon arriving for a tour, a fake agent showed clients various features of the apartment before bringing them back to check out the kitchen.

In place of a normal kitchen, however, Burger King Spain decked out the space with a fully operational Burger King pop-up restaurant where apartment hunters were treated to a free meal. It took the chain three days to put together the pop-up. Crew members lugged everything from kitchen tools, to the menu board, to the 660 pound counter up the stairs because the building has no elevator. At the end of day, no amount of free Whoppers is going to make up for having your dream of an affordable apartment ruined.

Burger King hasn't had much luck with marketing gimmicks this year. In October the chain was called out for blatantly ripping off comedian Billy Eichner's show Billy on the Street for an ad campaign. Check out a video of the Burger King apartment pop-up below:

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