Why venture out into the cold to pick up beer when you can get it delivered to you? This weekend MillerCoors LLC will offer free delivery of Miller Lite in four U.S cities — New York, Seattle, Washington, D.C., and Boston — thanks to a partnership with alcohol-delivery app Drizly. According to the Wall Street Journal, the beer company teamed up with Drizly to design an online store through which customers can buy 12- and 24-packs of Miller Lite and have local retailers deliver personally each order to customers' homes. If you don't want beer delivered this weekend, the brewer says it plans to post Twitter ads during football games "touting the temporary free delivery service" throughout the early part of 2015.
This apparently is the first time a large American brewer has "teamed up with an e-commerce partner to sell its beer online." Though similar booze delivery services exist in major cities like New York, this is still big news for beer lovers: Currently, the only boozy beverage sold online in "significant volumes" is wine. But even then, that's not for immediate delivery. This partnership could mean that beer deliveries from major brewers could become common across the country.
MillerCoors isn't the only beer brewer to look for ways to get beer to customers: Anheuser-Busch InBev NV is working on an e-commerce and delivery service of its own. The company plans on testing the service in select U.S cities in 2015.