Here's a video from this year's MAD4 conference in Copenhagen featuring chef Eyvind Hellstrøm. He headed up the restaurant Bagatelle in Oslo from 1982 to 2009 and now Hellstrøm has dedicated his life to changing people's relationship to food. He does this through his Norwegian TV show where he visits average people at home to help them prepare everyday meals.
Hellstrøm explains that he is shocked by just how many people are "struggling with food." He was moved to help them because "when you can cook, you can solve most of the problems, most of the time, because you can create a good atmosphere." Finally, he shows a hilarious clip from his show featuring a a 31-year-old unhealthy man who insists on eating Nutella at every meal.