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Deli Man, a Documentary about a Third Generation Deli Owner, Premieres February 2015

Expect plenty of pastrami.

Deli Man is a new documentary that tells the story of Ziggy Gruber, a third-generation Jewish delicatessen owner. Gruber owns Kenny & Ziggy's New York Delicatessen Restaurant in Houston. Max, his father, opened the first deli on Broadway in New York City, The Rialto Deli, in 1927.

The website addresses the unlikely focus on a deli outside of New York City:

"Because the story of the American deli is the story of Jews — their immigration, migration, upward mobility, and western assimilation. New York may always be the most populous, celebrated and redolent Jewish node. But substantial and influential Jewish tides also flowed from Chicago to Detroit, San Francisco to L.A., and Galveston to Houston and Dallas. How this burgeoning tribe moved and thrived from city to suburb and from suburb to strip mall, and in the process created a legacy and new generations of wealth, is the sunny topside of the Jewish-American journey."

Cohen Media Group is releasing the documentary which will open in 25 cities nationwide this upcoming February 2015. The film features interviews with Jerry Stiller and Larry King and tells the stories of other famous delis including Katz's, 2nd Avenue Deli, Nate 'n Al's, Carnegie Deli, and the Stage. Directed by Erik Greenberg Anjou, the film is last in a trilogy about Jewish culture. Catch a sneak peek of the film's poster, below: