Apparently, the U.S. military is the largest buyer of Jack Daniel's according to company representative and Master Distiller Jeff Arnett. Business Insider dug up the scoop on the military's boozy secret when they took a tour of the distillery in Lynchburg, Tenn.
Since 1997, when Jack Daniel's began offering its by-the-barrel program, the military has purchased barrels of the premium single barrel whiskey for up to $12,000 a barrel, depending upon volume. Officers' Clubs, base exchanges, and other on-base departments make up the largest purchasers. Rumor has it that when the Navy SEALS successfully raided Osama Bin Laden's camp they ordered a barrel to celebrate.
Proof of the military's frequent barrel purchases can be seen on Jack Daniel's distillery's walls where plaques commemorate the large orders and name the bases that bought into the program.
Jack Daniel's might want to look into the Air Force's preferred food delivery method. Can a barrel of whiskey be transported via drone? We'd like to see that.