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'Beverly Hillbillies' Actor Throws Hissy Fit Over BBQ Restaurant's Name

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Actor Max Baer Jr. is now suing CBS.

Jethro's BBQ

Actor and restaurateur Max Baer Jr. is accusing television network CBS of engaging in a shady deal. According to TMZ, Baer — who played a character named Jethro on The Beverly Hillbillies — claims that he cut a deal with CBS giving him the "exclusive rights" to use the character, and other themes from the show for a series of restaurants, casinos, and hotels.

KCCI notes that the actor is now suing the network for allegedly creating a "separate, secret deal" with a barbecue chain in Iowa called Jethro's BBQ. The chain's owner Bruce Gerleman tells the news station that he only just heard of the lawsuit and denies that there was, or has ever been, a deal "between Jethro's and CBS."

If anything, the restaurant and the network have had issues over the name. In 2009, Gerleman changed the menus and "other elements in the restaurant due to a copyright dispute with CBS." Regardless, Baer is forging on with his lawsuit in hopes of cashing in on his glory days.

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