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Dairy Queen Gets Into the Mobile Payment App Game

It's partnered with the Mozido payment platform.

Following in the app-launching footsteps of Taco Bell and Burger King, Dairy Queen is the latest fast-food chain to unveil a smartphone app that allows diners to pay with their phonesAccording to a press release, Dairy Queen has rolled out the app only in select Colorado and Nebraska markets, with the mobile payment platform powered through Mozido. Unlike a platform like Apple Pay — which stores credit card information in a user's iPhone — users of the myDQ app must physically "add money" into their myDQ Wallet (which can hold $100 maximum), and no credit card information is stored on the phone.

The app also includes other user perks like a DQ Rewards Program, which tracks purchases and dishes out "exclusive offers and coupons." Dairy Queen plans to roll out the app to all participating locations in spring 2015.

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