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$263 Gets You Lunch Delivered by a Model in Japan

It's the most expensive Bento box in Tokyo.

Restaurant food delivery in Japan has taken a turn for the sexist: A new delivery service looking to carve a niche out of the desire for more personalized, feminine service is using "professional" actresses and models as delivery personnel. The Wall Street Journal reports Tokyo-based Platinum Lunch has partnered with modeling agency Platinum Production (a major talent agency in Japan) to offer bento box delivery to businesses.

"We used to provide lunch delivery services, but those were done by men, and we sometimes received complaints saying they didn't have the right manner and never engaged with the customers," explained Kenji Sakimoto, a spokesman for the company.

Customers must order their lunch online three days in advance "so that the delivery women can study the ingredients and details" and are able to explain the menu to their client. The service is only available to corporate customers who order a minimum of ¥30,000 ($263). The delivery models are "trained to provide polite and attentive service."

Over a dozen restaurants in Tokyo have signed on to provide lunches for the service, "including some that received Michelin stars." In the Ginza district, the one Michelin-starred Uchiyama provides bentos filled with dozens of types of sushi. There is a 10 percent service and delivery charge added to each order, which presumably compensates the model/actress for whatever services she renders.

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