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Red Lobster Wants to Be a Seafood Restaurant Again, Revamps Menu

Say goodbye to its tortilla soup and wood-grilled pork chops.

Mike Mozart/Flickr

Here's the latest, seemingly obvious ploy from the struggling seafood chain Red LobsterAccording to an announcement, the chain is revamping its menu to include more of its namesake, and "guests can now enjoy lobster on virtually every page of the menu." In addition to lobster dishes like "Wood-Grilled Lobster Tacos" and "Roasted Maine Lobster Bake," a "100% lobster entree," the chain is upping its seafood game in general, adding more shrimp and an "on-trend" appetizer of shrimp lettuce wraps. The Associated Press reports the new menu is now 85 percent seafood, and it does away with unpopular, non-seafood dishes like a wood-grilled pork chop and "spicy tortilla soup."

In May of this year, Red Lobster was sold by its former parent company Darden Restaurants to Golden Gate Capital, the investment firm also behind the California Pizza Kitchen chain. At the time of purchase, Darden announced one billion dollars of the $1.6 billion sale price would "be used to retire outstanding debt." Golden Gate Capital immediately started revamping Red Lobster's menu, doing away with cheap seafood promotions and changing the restaurant's plating style. Crucially, the restaurant's Cheddar Bay biscuits are still unlimited.

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