New York City-based chef and restaurateur David Chang recently delivered a talk titled Designing Flavor Through Failure to a crowded audience at Wired. In it, Chang makes the case for "going for broke," saying: "Taking risks leads to good, new food. Food so good, no one is talking at the table... we want it to be completely silent... When the customer is not just satisfied, but stunned... You don't want people to talk... you want them to be like 'oh my god what the fuck just happened?'"
Chang goes through specific dishes that worked and dishes that didn't and how he forced his chefs to reach higher and risk more.