Noma Extends its Tokyo Pop-Up; Hooters Supports Breast Cancer Awareness

TOKYO — Noma's pop-up in Tokyo — in advance of its official opening in January 2015 — has extended its run through November 14. Noma has been serving at the Mandarin Oriental since earlier this summer. Reservations may be made on the Noma website. [EaterWire]

BREASTAURANT WIRE — Hooters has come out in support of Breast Cancer Awareness, because, duh. Per a release, "Women make up 70 percent of Hooters employees," so of course the issue is near and dear to their bosoms. The month-long marketing-campaign-for-a-cause comes complete with a website and events where Hooters girls will try to sell people donations that translate into gift cards and pink-branded swag. Details here. [EaterWire]

NEW ORLEANS — The South finally has its own museum dedicated to Southern food and drink, and it sounds like a must see — and taste. Many of the exhibits at The Southern Food and Beverage Museum are edible. According to an NPR report on the opening, which took place late last month, "A display on absinthe... was exhaustive in its documentation, with posters, artifacts from artists, writers and poets" and encourages each guest to sample a glass of Sazerac while wandering through the gallery. There's also an open demonstration kitchen, where guests can try dishes like gumbo and brisket. [NPR]