Sorry, everybody: The collective internet freakout of McDonald's reported new slogan, "Lovin' Beats Hatin'" was perhaps all for nothing. A McDonald's representative tells Yahoo that the hamburger giant has no plans to launch the phrase as its new slogan, despite an earlier Wall Street Journal report suggesting otherwise. The WSJ broke the news earlier this week that "Lovin' Beats Hatin'" would join longtime McD's catchphrase "I'm Lovin' It," citing "a person familiar with the campaign." The day after the WSJ report, a McD's spokesperson would not confirm (or deny) to USA Today that the fast-food giant was planning a major marketing push, with a new campaign appearing during a Super Bowl ad.
But the reported re-branding was immediately met with much disdain (er, hate) online, and that same McDonald's spokesperson now stresses to Yahoo! that the Hatin' slogan was not discussed internally, and that reports of its status as a new marketing phrase are "incorrect." The spokesperson says the corporation does not "make decisions based on speculative commentary on creative that hasn't been seen." Could McD's simply be backtracking after the online backlash? Could they be out-hating the haters? Time will tell.