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Watch Lucky Peach's Chris Ying Introduce Zero Foodprint at MAD

Ying thinks his restaurant nonprofit can help save the planet.

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At this summer's MAD symposium, Lucky Peach editor-in-chief Chris Ying unveiled a new venture called Zero Foodprint, a non-profit organization that aims to reduce the carbon footprint of restaurants. (Ying talked to Eater about the project at-length, saying the organization hopes to show restaurants that reducing their carbon footprint "can be painless.")

Here now is Ying's original MAD 2014 presentation that introduced Zero Footprint to the world. "I really believe that if the Renés and Franks and Daves and Alexs and Massimos pick up the torch and light the way for us, the rest of us will follow," he says. "So that's my sincere hope for Zero Footprint. That we can follow their lead." Go, watch the video above.