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Watch Michael Moss Explain Halloween Candy

Trick or treat?

Though dark chocolate may improve memory loss, most of the chocolate candy handed out on Halloween is of the sugar-laden milk chocolate variety. In a new segment of What's In It? the New York Times' Michael Moss explains why companies like Mars and Hershey's are gearing up for a profitable Halloween. Last year, sales were up by 12 percent. Could variety and trendy ingredients like salted caramel and pomegranate seeds bump up this year's sales too?

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