Though dark chocolate may improve memory loss, most of the chocolate candy handed out on Halloween is of the sugar-laden milk chocolate variety. In a new segment of What's In It? the New York Times' Michael Moss explains why companies like Mars and Hershey's are gearing up for a profitable Halloween. Last year, sales were up by 12 percent. Could variety and trendy ingredients like salted caramel and pomegranate seeds bump up this year's sales too?
Watch Michael Moss Explain Halloween Candy
Trick or treat?
Eater’s holiday banquet celebrates the food traditions we return to in memory, time and time again