Controversial review site Yelp is attempting to expand its presence in Europe, starting in Germany. According to Yelp Germany's blog (translated), the company has acquired German restaurant review service Restaurant-Kritik. TechCrunch writes that Restaurant-Kritik claims to have "over 330,000 reviews of more than 94,000 restaurants across Germany." Yelp will begin integrating content from the Hamburg-based company very soon.
Apparently Restaurant-Kritik users have been "asking for a way to join a global community [of] reviewers for some time." Yelp is currently available in 29 countries around the world which makes its reach greater than that of Restaurant-Kritik. TechCrunch notes that some believe that the acquisition "signals Yelp's win in Germany" while others have begun to morn the loss of Restaurant-Kritik. Yelp has yet to reveal how much it paid for the German company.
Yelp is not only growing abroad but is also exploring new territories at home. The company announced this week that it had expanded its range of services. Now users can not only make dinner reservations but can also book hotel rooms, make reservations at wineries, and even order food to be delivered through the site.