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Today, the makers of MAD — the annual food-focused symposium and non-profit organization that chef René Redzepi (Noma) helped found four years ago — announced they would be expanding their reach both within the culinary community and in a global sense. MAD, it seems, may be growing out of its solely event-based youth and into something of a culinary think tank.
MAD NYC launches on December 1 and will be run by Eater alum Gabe Ulla. In addition to continuing to publish the MADfeed, Ulla will assemble a team and embark upon various publishing and event-related projects in NYC and across the U.S.
The organization has brought on Arielle Johnson, who recently gave Eater a tour of Noma's science bunker. Johnson has been named Head of Research. She holds a PhD in flavor chemistry from UC Davis.
MAD will also host a fundraiser at Redzepi's Noma Tokyo pop-up at the end of January, clearly to help finance further growth.
Today: Copenhagen. Tomorrow: the world.
