When San Francisco-based chef Chris Costentino appeared at this year's MAD 4 Symposium, no one expected his talk to be a tear-stained apology. The emotional lecture was a cathartic moment for Costentino, who deeply regrets many of his television appearances. He details the brutal schedules and the propensity for humiliation that food TV demands. Under contract with a network, and feeling the pressure to self-promote, Costentino warns chefs who are looking for a quick buck and a few minutes of fame to "be careful what you wish for."
Don't ever tell the chef he has "good sound bites."