Here's the teaser for the new Chicago Steak menu at the ever-changing Next in Chicago. This trailer is much more playful than past, super-intense trailers for the elBulli menu, the Bocuse d'Or menu, and the Hunt menu, featuring chef Grant Achatz, partner Nick Kokonas, chef Dave Beran, and other members of the Next team playing a Pappy Van Winkle-fueled game of poker set to a Frank Sinatra remix. The video also features beautiful slow motion shots of martinis being made and plenty of raw meat and smoking butchers. While not as goofy as the vegan menu trailer in which chefs ran around in vegetable costumes, this trailer is definitely a fun one. Go, watch:
Video: Next: Chicago Steak
· Next: Chicago Steak [Vimeo via @ElizabethOnFood]
· All Next Coverage on Eater [-E-]