The nation's ability to make dip using processed cheese product has come under grave threat: Advertising Age reports that there may well be a Velveeta shortage this month, "just as the dip season kicks into full gear." A spokesperson from Velveeta owner Kraft Food Groups tells Ad Age: "Consumers may not be able to find their favorite product on store shelves over the next couple of weeks." Oops.
How did the processed food megaminds at Kraft let this happen? One grocer says shipments were delayed until February due to "a plant issue," but Kraft chalks it up to the insane popularity of Velveeta during football season. The spokesperson says "there is a combination of factors involved, but the driver is really the high demand." Of course, high demand in January is entirely predictable, considering last year they ran a social media campaign around the idea of the "most valuable dip" award, and calling game day snacking "a high contact sport." Hopefully the shortage will be sorted out by the Super Bowl, or who knows what dip-starved football fans will do.