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Cronuts Are Officially Trademarked Now

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Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.

2013 may have been the year of the Cronut, but 2014 may well be the year of the Cronut trademark: As of January 14, the term "Cronut" is an official, registered trademark belonging to inventor Dominique Ansel and his bakery. Ansel tells Eater via email: "I'm just a chef, and never very good at all this legal stuff. I learned a lot and met a lot of good and (very) bad people along the way. But my lawyer has always had my best interests in mind and never led me wrong. She gets a Cronut®, any day. And I'll continue to do what I do, which is make pastries."

While the trademark is good news for Ansel — who applied for the trademark in the Spring of 2013 — it may be bad news for any impostors not bothering to come up with their own name for the croissant-doughnut hybrid. And there are many, many, many knockoffs out there. Read the full trademark registration certificate below:

Cronut Trademark Registration Certificate

· Trademark Status & Document Retrieval: Cronut [USPTO via Grubstreet]
· All Cronut Coverage on Eater [-E-]

Dominique Ansel Bakery

189 Spring St, New York, NY 10012