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Watch a Biting Parody of Chipotle's Scarecrow Video

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Hillary Dixler Canavan is Eater's restaurant editor and the author of the publication's debut book, Eater: 100 Essential Restaurant Recipes From the Authority on Where to Eat and Why It Matters (Abrams, September 2023). Her work focuses on dining trends and the people changing the industry — and scouting the next hot restaurant you need to try on Eater's annual Best New Restaurant list.


Here's a sharp video via Funny or Die that remakes the intense Chipotle anti-industrial farming ad (which is now up to some 5.7 million views on YouTube). Called "Honest Scarecrow," the video overlays a new soundtrack and plenty of text over the original computer-animated story of a scarecrow who gives up industrial farming and starts making burritos. A woman sings: "Come with us and you'll be in a world of pure imagination/ With an ad made for you by a giant corporation."

The remake points out some of the disconnects between the work of the scarecrow and the work of Chipotle (like the use of meat in Chipotle's cooking). "We'll begin, drop you in/ To a great, high budget animation/ What you'll see will be pure/ Manipulation" the singer sings as a chicken is injected with green goo. In regard to the main scarecrow character, the singer implores viewers to "Look at that sad face/ And FEEL it." The remake also pokes fun at Chipotle's effort to get viewers to "engage" with the brand and follow them on Twitter. Go, watch:

Video: Honest Scarecrow

· Honest Scarecrow [Funny or Die]
· Watch Chipotle's Hardcore Condemnation of Industrial Animal Farming [-E-]
· All Chipotle Coverage on Eater [-E-]