Looking for some Peter Luger steaks, but you live in San Francisco? How about Franklin Barbecue in Chicago? A San Francisco-based website is rethinking restaurant delivery: Goldbely ships iconic local foods from beloved restaurants to customers across the country. Though they might be a startup, Goldbely has already raised some $3 million in funding and has signed some pretty big name restaurants to participate. $79.99 will get you a 16-pack of half smoke chili dogs from Ben's Chili Bowl in DC and for $299.50 you can get a "huge and gorgeous box" of Peter Luger porterhouse and strip steaks sent from New York City. Katz's Delicatessen (NYC), Boudin Bakery (SF), Franklin Barbecue (Austin), Stumptown Coffee Roasters (Portland), and many others have also signed on.
So just how does the food get to customers across the country? According to the fine print: "Due to its perishable nature, all food is carefully packaged and, in many cases, frozen or chilled with dry ice or frozen gel packs."
Goldbely is in good company: Back in 2011, a website overnighted two frozen double-doubles from In-N-Out to customers in California, Utah, Nevada, and Texas. Chefs are trying to get into the retail game too. Thomas Keller recently opened his own store, while chefs like Jon Shook and Vinny Dotolo are curating monthly deliveries of retail goods. But packaging actual dishes from the restaurant and shipping it with frozen gel packs across the country seems like some next level retail ops, doesn't it?