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The Epic Line for Shake Shack Cronut Concretes

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Photo: @nzaccardi

Cronut Mania is definitely not over: Above is a photo from the epic line in Madison Square Park, where people lined up as early as 4 a.m. to get the one-day-only Cronut Concrete from Shake Shack. As of 9:02 a.m. the line was out into the street. The novelty treat — a Butter Caramel frozen custard blended with Cinnamon Sugar Cronut Holes and served with a Cronut Hole on top — will be served starting at 10 a.m., and only 1,000 are available. Proceeds from today's sale will benefit the New York Police Department and Madison Square Park Conservancy. Below, photos and videos from the line:

9:02 a.m.:
[Photo: @greeneyeris]

[Photo: @epicharmus]

9:14 a.m.:
[Photo: @randygarutti]

9:28 a.m. Video: Cronut X Shake Shack Line

9:30 a.m. Video: NBC | The Cronut Hole Concrete

10:10 a.m. Video: Cronut X Shake Shack Line

10:20 a.m. A Four Hour Wait

10:26 a.m. Video: Another Look at the Line

10:30 a.m. Video: The Line Is Enormous

10:53 a.m. An Aerial Photo of the Line

11:00 a.m. Danny Meyer Behind the Scenes

11:01 a.m. Dominique Ansel Arrives

11:09 a.m. A Screengrab from the Shake Shack Cam


11:12 a.m. A Panorama of the Line

11:14 a.m. Marketers Are Hitting Up the Captive Audience

11:27 a.m. Somebody Traded a Cronut for a Cronut Concrete

12:00 p.m. Danny Meyer: 200 Cronut Hole Concretes Every 45 Minutes

12:07 p.m. The Cronut Hole Concrete

12:48 p.m. Eater NY on the Scene


Eater NY was on the scene today and reports:

And yes, someone traded an actual Cronut for a Concrete. Justin Corley said he waited an hour and a half at the original Cronut line, then made his way uptown. A couple of women with fresh Concretes suggested the trade after they recognized that distinctive gold box in his hand. After side-by-side comparison, Corley's verdict: the original is better.

· Shack Fans and Cronut Enthusiasts Form Monster Line [Eater NY]
· All Cronuts Coverage on Eater [-E-]
· All Shake Shack Coverage on Eater [-E-]

Shake Shack

E 23rd street and Madison Ave, New York, NY ‎

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