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bobo.jpgZero Point Zero Managing Director Joe Caterini explains how they and Anthony Bourdain "turn a traditionally 'soft' topic like travel into something that's more in-depth and challenging": "I think the soft subjects are attractive because they're sort of Trojan horses. You can get in and talk about the Congo or Libya more easily because there's some idea that you're also telling a food and travel story. I think if you go right out like 'I'm a hard-trudging reporter' that immediately sets people off in a certain way." [Skift]

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