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Watch Yelp's CEO Explain How it Was All a Big Mistake

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Yelp CEO Jeremy Stoppelman goes on an ice-cream date with Businessweek to chat about the crowd-sourced site's very accidental origins. According to Stoppelman, the original Yelp model aimed to re-create the Yellow Pages online: "The question at the time was, 'How do you capture that word-of mouth? What's the mechanism?' People aren't just going to write reviews for fun, that's crazy. We literally thought, 'That's a terrible idea.'" But he was wrong, and as a result, is now a millionaire. Also: Stoppelman gives his own picks for favorite restaurants in the San Francisco area. Go, watch:

Video: Ice Cream With Yelp's Jeremy Stoppelman

· Ice Cream With Yelp's Jeremy Stoppelman [YouTube]
· All Yelp Coverage on Eater [-E-]