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Cronut Knockoff Changes Name Due to Ansel Trademark

DK's Donuts & Bakery
DK's Donuts & Bakery
Photo: Facebook

A bakery in Santa Monica, California has changed the name of its cronut knockoff to the DK Double Decker O-Nut after receiving notification from cronut king Dominique Ansel's legal team. According to the LA Times, DK's Donuts & Bakery started selling its version of the croissant-doughnut hybrid "a couple of months ago" using the name "DKronut," and its current cronut DK Double Decker O-Nut lineup now features 12 flavors. Co-owner Mayly Tao says she was "disappointed" with the trademark infringement claim, saying, "It's our own rendition of a croissant and doughnut hybrid. We made our own recipe; it's a family recipe."

Since cronutmania became an epidemic earlier this May, pastry impostors have popped up everywhere. In late May, Ansel told Eater about trademarking the cronut name, saying: "We are just protecting our creation. We did an international trademark, just to be on the safe side. I mean, I'm sure we can keep doing the cronut for a long time."

· DK's Donuts Forced to Change Name of its DKronut [LA Times via Eater LA]
· All Cronut Coverage on Eater [-E-]

DK Donuts & Bakery

1614 Santa Monica Blvd., Santa Monica, CA