For everyone out there trying to create a bespoke something or other startup, here's Brooklyn Brooklyn Company Company: a hipster business name and concept generator. The generator comes up with business names based on random objects of interest (pancakes, mustache wax, ponchos etc.) and then supplies a description of the company using buzzy words like "farm-to-table," "recovered," "free range," and "socially conscious." In this way, an imaginary company called Brooklyn Hot Dog Company has the following description: "Creators of vintage, gluten-free hot dogs." Keep hitting refresh, the generator doesn't tire easily.