Because why not, coffee mega-giant Starbucks has teamed up with Swarovski® to offer this limited-edition Swarovski-studded coffee mug (price tag: $150, including a "free" $20 Starbucks gift card). Ostensibly, the new mug — released exclusively online yesterday — celebrates the 10th anniversary of Starbucks' Pumpkin Spice Latte, explaining why the object is "dressed in autumn colors" and arrives in a commemorative wooden box.
And although the item only holds 12 ounces of coffee, collectors snapped up all 600 mugs available within two hours: a Starbucks spokesperson tells Eater that the "mug sold out in 100 minutes after we reached out to fans via My Starbucks Rewards." (The 100-minute sell-out, however, has nothing on Starbucks' and Gilt's $450 steel gift card, which appeared to sell out "instantaneously" when it was released last December.) Several Swarovski mugs have already landed on eBay, ranging from $200 to $700 for a "Buy It Now" option. Says the latter opportunistic seller: "I do not physically have the mug yet. I will ship it to you the day (weekday) after I receive it."