Increased viewership for cooking shows like Iron Chef Vietnam reveals the country's growing interest in luxury items and international cuisine, writes the Atlantic. In addition to an emerging middle class and the popularity of more "Westernized" chains, shows like Iron Chef Vietnam have helped boost perceptions of cooking as a "low-class" profession. Says Iron Chef Nguyen Van Tu: "Chefs used to be thought of as servants. Now we are celebrities." [Atlantic]
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