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Meals Eaten Spontaneously

hillshite.jpgSally Grimes, the chief innovation officer at meat product maker Hillshire Brands, on how we eat today: "Gone are three square meals per day. The average American eats 4.9 meals per day... The way consumers are eating today is completely different, and what that means when it comes to meat-centric, or protein-centric foods, is that we have to ensure that they deliver against what we call spontaneous consumption opportunities." [Ad Age via Gawker]