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Friendly's Wire

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Friendlys-Ice-Cream-150.jpgFriendly's Ice Cream is working on turning around flagging sales by emphasizing the history of the chain, getting higher quality ingredients, and retraining staff. CEO John Maguire says: "Our biggest challenge now is to get those customers that have those memories, but we've disappointed, to try us again." [Boston Globe]
[Photo: Rusty Clark / Flickr]

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