The latest thing in chef-related retail? Chefs will send customers boxes of stuff they picked out. Los Angeles chefs Jon Shook and Vinny Dotolo of Animal, Son of a Gun, and Trois Mec are working with Quarterly Co. to curate tri-monthly deliveries of retail goods to subscribers. The products in the Animal mailings are still TBA, but the theme will be "our house." Subscribers should expect items like "go-to condiments from our pantries, playlists we listen to while cooking, and favorite recipes that tie everything together." The subscription costs about $200 per year. Quarterly Co. also offers packaged curated by food writer Amanda Hesser.
Shook and Dotolo aren't the only chefs jumping on the home delivery train. Food personality Tyler Florence curates similar deliveries for Fancy Box. For $39 per month, subscribers receive monthly deliveries chosen by Florence. According to one subscriber, a recent delivery included nifty items like wine openers, avocado slicers, and burger coasters. Florence's first Fancy Box was delivered in April and one happy customer reported it contained whiskey rocks, a meat tenderizer ring, and an egg separator.
It seems like these packaged retail subscriptions are just the next level in chef-curated retail. Big names in food like Tom Colicchio, Andrew Zimmern, and Alton Brown have been recommending products to consumers for years on Opensky, while the now-shuttered Gilt Taste also featured chef-curated retail content. Of course, there's a long-held tradition of chefs promoting food-related products like knives, finishing butters, trash cans, and potato chips. Home deliveries do feel more personal, though, don't they?