Celebrity chefs Rocco DiSpirito (Rocco's Dinner Party) and Carla Hall (The Chew) have gone big-headed for a new Kraft Foods campaign called "Get Your Chef Together." The ads, for a just-launched line of meal-starter kits, sees the pair animated as large-headed children "judging" the meals cooked up for them by fake parents (the premise also ostensibly makes them "siblings" that roll their eyes and make fun of each other). Bobblehead sound bite: DiSpirito compliments the Kraft Recipe Maker dish by saying, "Keep this up, you could have your own show, chef."
The campaign's creative director told the New York Times that the spots, with their "mildly naughty wordplay," are "kind of a call to action, and fun to say. And let's face it, food's fun. Ads for food shouldn't have to be so functional." Which means giant heads, obviously:
Video: New KRAFT RECIPE MAKERS TV Commercial "Your Own Show"
· New KRAFT RECIPE MAKERS TV Commercial "Your Own Show" [YouTube]
· Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz [NYT]
· All Carla Hall Coverage on Eater [-E-]
· All Rocco DiSpirito Coverage on Eater [-E-]