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Today London's first-ever Shake Shack opened at 10AM to the hungry masses in Covent Garden, and Eater was on the scene to capture what is a significant moment in British history. Reported photographer Marco Carboni: "The scene was friendly and energetic and there was a great general response." According the Shake Shack, the line (or "queue") for Shackburgers was "about an hour." And this was a very important opening, with all the company's big names in attendance: USHG's Danny Meyer (Shake Shack founder), Randy Garutti (CEO), David Swinghamer (CDO), and Mark Rosati (the Culinary Director). Below, a whole bunch of photos from the opening: the crowds forming, the sunglasses giveaway, the enthusiastic staff, and the well-calibrated official opening:
· Inside Shake Shack London, Opening Friday [-E-]
· All Shake Shack Coverage on Eater [-E-]
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